63 Mad

Lifestyle photography with a 70s vibe for a luxury corporate office building located on 63 Madison Avenue

This lifestyle photography project was created for the branding of 63 Madison Avenue, a corporate office building in Midtown Manhattan. Drawing inspiration from the visual language of Mad Men, the series references mid-century modern elegance through tailored silhouettes, architectural backdrops, and a controlled, cinematic use of light.

Rather than portraying casual or informal moments, the imagery focuses on professional presence, authority, and intention. The office environment becomes a backdrop for posture, movement, and interaction—supporting a narrative about leadership, ambition, and contemporary corporate culture. This approach to corporate lifestyle photography allows commercial real estate branding to feel aspirational while remaining grounded and credible.

By blending editorial structure with strategic storytelling, the project demonstrates how lifestyle photography can elevate corporate marketing—positioning office spaces not simply as workplaces, but as environments that reflect identity, confidence, and long-term vision.