Coffee time

Lifestyle photoshoot for the marketing of a new luxury residential development in the Upper East Side of Manhattan

This lifestyle photoshoot was created and directed by branding studio NOON as part of the marketing campaign for Maison 78, a new luxury residential building in New York City. The series focuses on everyday moments inside the residence, using a model to bring scale, warmth, and a sense of lived-in comfort to the space.

Shot in natural daylight, the images highlight interiors filled with soft textures, modern furniture, and expansive windows overlooking the city. The model is photographed relaxing, reading, and enjoying coffee, creating a calm, approachable atmosphere that reflects how the apartments are meant to be lived in rather than simply viewed.

Details such as morning light, views across the skyline, and quiet gestures help convey the rhythm of daily life at Maison 78. The goal of the shoot was to translate architectural quality and interior design into a lifestyle narrative—one that feels personal, effortless, and rooted in real moments.

This project demonstrates how lifestyle photography can support residential marketing by connecting potential buyers to the experience of living in the space.

This lifestyle shoot complements other imagery produced for Maison 78, highlighting how design, light, and daily routines come together in a luxury residential setting.