Maison 78

This lifestyle photography project was created for the marketing of Maison 78, a luxury residential building on New York’s Upper East Side. The concept was brought to life by the branding studio NOON.

Shot on location along Park Avenue, Central Park Boathouse and in a townhouse, the series focuses on daily life within the neighborhood, capturing moments that feel natural, composed, and quietly elegant.

Rather than emphasizing architecture alone, the imagery explores how residents move through both private interiors and the surrounding city — from morning walks and neighborhood rituals to intimate moments at home. The photography is designed to communicate lifestyle and atmosphere, offering a sense of place that extends beyond the building itself.

This project reflects an approach to luxury lifestyle photography that prioritizes atmosphere and authenticity over staging. By working with real spaces and natural interactions, the imagery supports residential marketing with visuals that feel timeless, cinematic, and grounded in everyday elegance—helping places like Maison 78 communicate not just architecture, but a way of living.

Explore another lifestyle photography campaign photographed on location for Loden, a new residential development located in Brooklyn.