LensCrafters

Commercial Lifestyle photoshoot for the international retailer of prescription eyewear and prescription sunglasses LensCrafters inside one of their stores.

This lifestyle photoshoot was created for LensCrafters, documenting the full in-store customer experience across one of their retail locations. The goal was to visually capture every stage of an eye-care visit, from the initial welcome to the eye exam and final eyewear selection.

Shot entirely inside the store, the series follows clients as they interact with optometrists and staff, undergo vision tests, review digital eye scans, and explore frames on display. The images emphasize clarity, professionalism, and ease, reflecting the brand’s focus on accessible, high-quality eye care.

Sixteen distinct image assets were produced with four different models, allowing for a wide range of scenarios and customer profiles. The photography balances clean commercial lighting with a natural, approachable feel, ensuring the visuals work across marketing, digital platforms, and in-store communications.

This project highlights how lifestyle photography can support retail branding by clearly illustrating services, environments, and real customer interactions in a consistent and trustworthy way.

Similar to the visual strategy developed for Accutron, this project emphasizes product, service, and environment working together to define the brand experience.