Accutron

Commercial lifestyle on location with a strong cinematic influence for Accutron watches at the Williamsburg Hotel, New York

Commercial lifestyle photography for Accutron watches, photographed at the Williamsburg Hotel in Brooklyn. Inspired by the visual language of the TV series Mad Men, the shoot explores a refined, mid-century mood through tailoring, attitude, and cinematic restraint. The hotel’s interiors and amenities provided a rich range of textures and atmospheres, allowing us to create ten distinct location scenarios and twelve looks in a single day.

The Williamsburg Hotel offered a versatile visual backdrop, where each room introduced its own architectural character and material palette. This diversity made it possible to move fluidly between intimate moments and more graphic, structured compositions while maintaining a cohesive narrative. Working at a fast pace, the shoot relied on adaptability — adjusting light, framing, and styling efficiently to support the ambitious number of setups.

Seen through a lifestyle lens, the images emphasize mood and presence over description — translating Accutron’s identity into a cinematic narrative shaped by style, environment, and rhythm.

Models: Daniel Pimentel, Joe Weir, Bojana, Lisa Marie
Stylist: Vanessa Chow
MUA: Lisa Raquel

View a studio-driven commercial watch campaign created for Frederique Constant