Sneaker Street Campaign

Lifestyle photography on the streets of New York City for PONY, a sneaker brand born in New York.

This lifestyle photoshoot continues the visual exploration of PONY through the streets of New York City. Shot on location, the series blends movement, attitude, and urban energy to reflect the brand’s athletic heritage and streetwear revival.

The models move through iconic NYC settings—rooftops with skyline views, downtown intersections, industrial alleys, and bridges—using the city as both backdrop and playground. Sneakers are shown in motion: running, jumping, balancing, and interacting with the architecture, reinforcing PONY’s roots in performance while embracing a modern lifestyle aesthetic.

Natural light and real environments were essential to the shoot, allowing the styling to feel authentic and grounded. Denim, graphic tees, and classic silhouettes highlight the footwear without distraction, while the raw textures of brick, concrete, and steel echo the brand’s original New York identity.

This series builds on PONY’s legacy as an athletic footwear brand born in Manhattan, reinterpreted through contemporary movement and street culture.

This project follows the same visual approach as another PONY lifestyle shoot, also captured on the streets of New York City, exploring movement and urban energy in a different set of locations.