PONY

Mar 15

Lifestyle photography for the sneakers brand PONY on the streets of Manhattan and Brooklyn, New York

This lifestyle photoshoot was created for PONY, the iconic sneaker brand founded in Manhattan in 1972. Shot on location across New York City, the series highlights the brand’s athletic heritage through a modern, urban lens.

Female model wearing blue, red and white sneaker sitting in the shade in Brooklyn, NY,

The images feature a diverse group of young models moving through the city—walking the streets of Lower Manhattan, posing beneath the Williamsburg Bridge, and overlooking the skyline along the East River. Brick façades, metal railings, graffiti walls, and industrial textures were used as natural backdrops, reinforcing the street-level energy of the brand. Styling focused on sneakers paired with casual, everyday looks, allowing movement, attitude, and authenticity to remain central.

A girl wearing PONY sneakers is standing on top of a metallic fence, next to a boy, with the Brooklyn Bridge in the background

A male model topless and wearing sneakers jumps over a bench with manhattan skyline in the background

This shoot was part of PONY’s brand revival leading up to its 50-year anniversary, reconnecting the label with its New York roots while presenting it to a new generation. The emphasis was on real locations, natural light, and candid body language, creating a visual narrative that feels both current and grounded in the brand’s athletic past.