Commercial / Studio Lifestyle Photography for Frederique Constant, a luxury women’s watches brand based in Geneva. The photoshoot involved three female models shot with three different lighting set-ups at a studio in Manhattan, New York.

This lifestyle shoot for Frédérique Constant brings a refined elegance to contemporary contexts, capturing timepieces in moments that feel expressive rather than transactional. Rather than isolating watches against neutral backgrounds, the imagery integrates them into scenes of gesture, light, and environment — reinforcing the idea that a watch is not just a precision instrument but a piece with personality and presence.

female model wearing a black suit and silver watch shot with contrasty light in studio, nyc lifestyle photographer, Guillaume Gaudet

This campaign was conceived as a studio-driven commercial shoot, where lighting and composition define the visual language. Strong directional light and intentional shadow play were used to sculpt form and presence, creating images that feel precise, confident, and distinctly brand-led.

While some setups introduce softer, window-inspired light, the environments remain carefully constructed. Each scenario is designed to support the watches through mood and restraint, allowing the timepieces to stand out without isolating them from the human presence wearing them.

Across the series, the balance between graphic contrast and controlled elegance reinforces a clear commercial identity — imagery built through intention rather than spontaneity.